The role of corporate social responsibility in modern global business
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Date
2022
Authors
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Publisher
Ivane Javakhishvili Tbilisi State University Press
Abstract
The social responsibility of business has a long history and many stages of development, the relevance of
this problem first appeared in the 19th century. Corporate social responsibility includes the responsibility of
companies to comply with specific social norms, It is based on the social nature of human behavior and the
protection of values. In the conditions of globalization, the success of each company depends to a large extent
on the measures it carries out within the framework of social responsibility.
Description
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Keywords
გლობალიზაცია, ბიზნესის სოციალური პასუხისმგებლობა, კომპანიების იმიჯი, მომხმარებელი
Citation
VII International Scientific Conference: "Challenges of Globalization in Economics and Business", Tbilisi, 2022, pp. 65-72