Strategic management of hotel service personnel based on innovative approaches
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Date
2025
Journal Title
Journal ISSN
Volume Title
Publisher
Georgian Foundation for Development of Science and Society “Intellect”
Abstract
The article discusses the rapid growth of the hotel industry in the global economy, which is increasingly accompanied by heightened growing attention from companies on service quality. This trend highlights the critical need for strategic human resource management grounded in innovative approaches. Furthermore, it is essential that the recruitment, retention, and development of personnel be integrated into the long-term strategic planning of management. The aim research is to identify potential challenges in the strategic management of hotel service personnel and to determine innovative approaches to address these challenges. Also, raising awareness about the complex set of personality traits, characteristics, competencies, and specific requirements expected of hotel staff. The following aspects were identified and evaluated during the personnel strategic management process:
• The importance of recognizing each employee as a unique individual;
• The need to focus on the psychological aspects of personnel.
Accordingly, the authors propose that the implementation of strategic management in hotel companies should be based on the following innovative approaches:
1. „The Resource-Based View of the firm;“
2. „Holistic“ development of personnel.
In modern conditions, these approaches are unconditionally considered through a creative and innovative lens. They contribute to identifying the qualities of personnel, as well as discovering their potential abilities and competencies, with the aim of supporting their further development. This situation is particularly important, as both the requirements for employees and the characteristics of the company’s personnel are changing. Values, culture, ethics, and norms must be updated as a whole, not just in terms of technology. For a hotel company, human resources represent a particularly valuable asset. Ultimately, this leads to high employee performance and, consequently, a higher quality of hotel service.
Description
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Keywords
Citation
International periodical scientific journal "INTELLECT", #2(79), 2025, pp. 109-116