Determination of value-motivational features of business subjects and survey of the level of business activity
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Date
2024
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Ivane Javakhishvili Tbilisi State University Press
Abstract
Based on the results of the conducted research, the following conclusions can be made: despite the fact
that all business entities work in the same macro and micro environment, their attitude towards these conditions
is different. Highly active business entities have a more positive attitude towards the current economic
conditions and their interaction with other economic entities. The factors that low-active business entities
perceive as obstacles are perceived by high-active ones as tools for success, i.e. They see more potential
opportunities in this and try to realize the available resources (for example, material) more fully. In addition,
they are less inclined to avoid risky situations. In general, we can say. that the attitude of business entities
towards the external socio-economic factors of their activity is important. On the other hand, the level of
business activity is influenced not only by predicting the success of entrepreneurial activity (perspective view),
but also a retrospective evaluation of the results of one's own economic activity and the financial situation
of the family. Thus, the attitude of business entities to various aspects of their economic activity determines
the level of business activity. At the same time, an important factor is the temporary, dynamic component
of psychological relations. The more favorable the past and the more promising the future, the higher
the readiness and desire to realize the maximum potential in business activity, the intensity of the activity
itself. Value-structural analysis of business objects, different assessments of their level of business activity
give reason to believe that such values as “independence” and “material well-being”, “wealth”, “property”,
“money” also affect the level of business activity. When these values are at the top of the value hierarchy,
business can transform from a form of income to a way of life.
Description
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Keywords
Citation
IX International Scientific Conference: "Challenges of Globalization in Economics and Business", Proceedings , Tbilisi, 2024, pp. 359-366