The impact of destinations image of tourists buying behavior
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Date
2019
Authors
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Journal ISSN
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Publisher
Ivane Javakhishvili Tbilisi State University Press
Abstract
The article shows the role of destinations in the tourism business. Based on marketing research, the attitude of Georgian tourists to separate factors of the destinations image was studied. Using analysis of variance were obtained statistically significant values that reflect the influence of individual factors of destinations image (travel environment, attractions, accessibility, infrastructure, recreation, recreations and price) on the
perception of the destination image by Georgian tourists. Here also given the influence of destination image on the buying behavior of Georgian tourists.
Description
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Keywords
destinations image, Georgian tourists, buying behavior, marketing research
Citation
The 4th International Scientific Conference: "Challenges of Globalization in Economics and Business", Tbilisi, 2019, pp. 144-150