Firm strategic challenges
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Date
2021
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Ivane Javakhishvili Tbilisi State University Press
Abstract
In the conditions of modern globalization and technical progress, the role of innovation is
growing, new technologies are emerging, new products, natural materials are being replaced by artificial ones, the life cycle of products is decreasing, the business strategy is changing. Developing an effective strategy, achieving high results of the firm’s operation is directly related to the managerial economy, the economy of sectoral markets.
Managerial economics combines the theory of economic theory and management, while sectoral economics seeks to study firms and market organization behavior based on two key approaches: structure-behavior-productivity theory and pricing theory. Adequate reaction role.
Description
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,, უნივერსალი’’ თბ., 2010
4. Oliver E. Williamson,Transaction-Cost E conomist: The Governance of Contravtual Relations,”journal os law and Economics, 22, October.1979
5. W. J. Baumol, “Conterstable Marketer: An Uprising in the theory of Industry Strusture”, American Economic Review, 72, March 1982
Keywords
firm strategy; Structure-behavior-productivity; “Differentiation” strategy and “Expenditure” leadership strategy
Citation
VI International Scientific Conference: "Challenges of Globalization in Economics and Business", Tbilisi, 2021, pp. 222-225