Digital platforms and strategies for tourist destination development
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Date
2024
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Publisher
Ivane Javakhishvili Tbilisi State University Press
Abstract
The development of tourist destinations is a critical issue for both developed and developing nations. It
is evident that the economic well-being of society is, to some extent, reliant on the systematic advancement
of tourist destinations. Achieving this objective is exceedingly challenging without the implementation of
strategies, conceptual frameworks, and policies. It is essential to recognize that tourist destinations, despite
their geographical diversity, function as complex and intricate systems. This complexity is largely influenced
by the variety of stakeholders involved in the system. Given the fragmented nature of the landscape, it is imperative
to identify the specific elements that impact the functionality of the system. In contemporary circumstances,
a primary challenge is the effective adaptation of a tourist destination to its evolving environment.
Consequently, it is crucial to concentrate on enhancing digital platforms and improving strategic communication.
In the contemporary information society, digital platforms are imperative in influencing travel
decisions. The prominence of a tourist destination on these platforms is essential for promoting sustainable
development. The article examines the significance of digital platforms and strategies in the tourism industry.
It emphasizes tourist satisfaction, the roles of industry stakeholders, and elements of strategic development.
Description
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Keywords
Citation
IX International Scientific Conference: "Challenges of Globalization in Economics and Business", Proceedings , Tbilisi, 2024, pp. 460-466