For evaluation of marketing efficiency

Simple item page
dc.contributor.authorSeturi, Maia
dc.date.accessioned2021-03-09T11:07:53Z
dc.date.available2021-03-09T11:07:53Z
dc.date.issued2013
dc.description1. Kotler Ph., Keller K.L., Marketing Management. Express Course, 3rd Edition, translated from English into Russian, ed. "Peter", S.-Pb. 2008, pp. 419-475 2. Kotler Ph., Armstrong G., Saunders J., Wong V. Fundamentals of Marketing, translated from English into Russian. M. 1999en_US
dc.description.abstractUnder conditions of transition to the market economy the role of marketing in the firms of our country grow. A marketing orientation means trying to carry out the marketing concept. The marketing management process is the process of planning marketing activities, directing the implementation of the plans, controlling these plans. Controlling these plans is one of the main part of evaluation of marketing efficiency. Planning and realization of the marketing activities are reasonable if they give results. That is why it is important to evaluate efficiency of marketing. There is a question – what should we mean under efficiency of marketing? There are some forms of controlling of marketing activities. The modern marketing consists of some elements. Advertisement is an integral part of the modern marketing. The advertisement enables to show off the best characteristics and advantages of the product. Economic efficiency of advertisement is the economic result, which is received as a result of advertising campaign (advertising activities). We will not exaggerate if we say that the necessity to evaluate economic efficiency ensues from its essence itself. As opposed to other information messages the advertising is interested and oriented at the final results and growth of demand of concrete goods. In order to obtain concrete economic results, i.e. to be efficient, we assume it reasonable to focus our attention on the some aspects of marketing.en_US
dc.identifier.citationSCIENTIFIC PROCEEDINGS OF GURAM TAVARTKILADZE TEACHING UNIVERSITY, Volume 3. Tbilisi 2013, pp. 75-79en_US
dc.identifier.urihttps://dspace.tsu.ge/handle/123456789/634
dc.language.isogeen_US
dc.publisherPublishing House “UNIVERSAL”en_US
dc.subjectmarketing, marketing efficiency, evaluating the efficiencyen_US
dc.titleFor evaluation of marketing efficiencyen_US
dc.typeArticleen_US
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
For evaluation of marketing efficiency.pdf
Size:
177.64 KB
Format:
Adobe Portable Document Format
Description:
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
Article