Global trends of e-commerce development and Georgia
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Date
2023
Journal Title
Journal ISSN
Volume Title
Publisher
Ivane Javakhishvili Tbilisi State University Press
Abstract
E-commerce has seen significant growth and transformation over the years. Scientists and experts in the field
have extensively researched and analyzed various trends that reveal the main advantages and challenges of
this type of business. The development of information technology and the growth of digital transformation
processes have given birth to a digital consumer in the market. Also, the share of online shopping in total sales
has increased significantly during the COVID-19 period, with mobility restrictions prompting many people to
purchase products online more often. In the face of rising inflation, consumers prefer research and price comparisons
to make informed decisions, and e-commerce provides this opportunity best.
Despite the steady growth of online spending in Georgia, the share of e-commerce in retail sales is significantly
lower than that of developed markets. Therefore, it is necessary to improve the digital infrastructure and
promote the introduction of modern technologies. Georgia should use the existing advantages such as a developed
banking sector, high access to the Internet and a relatively young population of the country.
Description
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Keywords
Citation
VIII International Scientific Conference: "Challenges of Globalization in Economics and Business", Proceedings , Tbilisi, 2023, pp. 411-416