Environmentally responsible behavior and its importance for sustainable tourism development

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Ivane Javakhishvili Tbilisi State University Press
The paper explores the role of social marketing in sustainable tourism development. The work discusses regarding social marketing triangle- legislation , education and marketing mix and its impact on the behavior of individuals and society.The direct linkage between of education and environmental behavior is highlighted. Increasing influence of social media marketing works positively on the formation of environmental responsible behavior of consumers
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social marketing; sustainable tourism; environmental education; environmental responsible behavior; social media marketing
III International Scientific Conference: "Challenges of Globalization in Economics and Business", Tbilisi, 2018, pp. 522-525