Environmentally responsible behavior and its importance for sustainable tourism development

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dc.contributor.authorJashi, Charita
dc.contributor.authorJangulashvili, Tamar
dc.date.accessioned2019-11-11T08:09:36Z
dc.date.available2019-11-11T08:09:36Z
dc.date.issued2018
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dc.description.abstractThe paper explores the role of social marketing in sustainable tourism development. The work discusses regarding social marketing triangle- legislation , education and marketing mix and its impact on the behavior of individuals and society.The direct linkage between of education and environmental behavior is highlighted. Increasing influence of social media marketing works positively on the formation of environmental responsible behavior of consumersen_US
dc.identifier.citationIII International Scientific Conference: "Challenges of Globalization in Economics and Business", Tbilisi, 2018, pp. 522-525en_US
dc.identifier.isbn978-9941-13-764-8
dc.identifier.urihttps://dspace.tsu.ge/handle/123456789/365
dc.language.isogeen_US
dc.publisherIvane Javakhishvili Tbilisi State University Pressen_US
dc.subjectsocial marketing; sustainable tourism; environmental education; environmental responsible behavior; social media marketingen_US
dc.titleEnvironmentally responsible behavior and its importance for sustainable tourism developmenten_US
dc.typeArticleen_US
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