Communication problems and possibilities on the example of Georgian online stores
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Date
2023
Journal Title
Journal ISSN
Volume Title
Publisher
Ivane Javakhishvili Tbilisi State University Press
Abstract
This paper discusses the communication problems faced by Georgian online stores in the digital era, as
well as the opportunities for their development and improvement. Both the importance of communication in
the field of e-commerce and its role in building trust are emphasized. The characteristics of reliable online stores
and all the barriers associated with online shopping are also highlighted. As a result of the analysis of all the
above, not only the strengths, but also the weaknesses of Georgian online stores become visible, and effective
tools for solving the problems faced by them become visible. The purpose of the paper is to present the role of
strategic communication in the success of online stores, specifically this study will examine the elements of
strategic communication and how online stores in Georgia can use different communication tools to build trust
and improve relationships with stakeholders.
Description
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Keywords
Citation
VIII International Scientific Conference: "Challenges of Globalization in Economics and Business", Proceedings , Tbilisi, 2023, pp. 389-393