Communication problems and possibilities on the example of Georgian online stores

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dc.contributor.authorKinkladze, Rusudan
dc.contributor.authorMarkarashvili, Kakhaber
dc.date.accessioned2026-04-06T10:53:54Z
dc.date.available2026-04-06T10:53:54Z
dc.date.issued2023
dc.description1. Abzianidze, T. (2023, January). E-commerce, Digital Transformation and the Environment, in the Context of Covid-19. In Digital Management in Covid-19 Pandemic and Post-Pandemic Times: Proceedings of the International Scientific-Practical Conference (ISPC 2021) (pp. 87-93). Cham: Springer International Publishing. 2. Al-Debei, M. M., Akroush, M. N., & Ashouri, M. I. (2015). Consumer attitudes towards online shopping: The effects of trust, perceived benefits, and perceived web quality. Internet Research. 3. Aral, S., & Walker, D. (2014). Tie strength, embeddedness, and social influence: A large-scale networked experiment. Management Science, 60(6), 1352-1370. 4. A SEM-NCA approach towards social networks marketing: Evaluating consumers’ sustainable purchase behavior with the moderating role of eco-friendly attitude. 5. National Retail Federation 2021. Aligning tech investments with consumer expectation. NRF 2021 – Chapter 1: Mobile applications, payments and the in-store experience are among high priorities.
dc.description.abstractThis paper discusses the communication problems faced by Georgian online stores in the digital era, as well as the opportunities for their development and improvement. Both the importance of communication in the field of e-commerce and its role in building trust are emphasized. The characteristics of reliable online stores and all the barriers associated with online shopping are also highlighted. As a result of the analysis of all the above, not only the strengths, but also the weaknesses of Georgian online stores become visible, and effective tools for solving the problems faced by them become visible. The purpose of the paper is to present the role of strategic communication in the success of online stores, specifically this study will examine the elements of strategic communication and how online stores in Georgia can use different communication tools to build trust and improve relationships with stakeholders.
dc.identifier.citationVIII International Scientific Conference: "Challenges of Globalization in Economics and Business", Proceedings , Tbilisi, 2023, pp. 389-393
dc.identifier.isbn978-9941-36-193-7
dc.identifier.urihttps://dspace.tsu.ge/handle/123456789/2780
dc.language.isoother
dc.publisherIvane Javakhishvili Tbilisi State University Press
dc.titleCommunication problems and possibilities on the example of Georgian online stores
dc.typeArticle
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