On some aspects of sustainable marketing in tourism and hospitality
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Date
2024
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Publisher
Ivane Javakhishvili Tbilisi State University Press
Abstract
The article discusses some aspects of sustainable marketing in the tourism and hospitality business. The
author's discussion focuses on changing environmental factors. During the post-Covid pandemic, the Georgian
tourism business operates under conditions of increased demand for its services. Georgian resorts and a
number of tourist destinations have gained wide recognition. Along with the growing interest in the country
and its tourist destinations, there is a need to increase attention to the issue of sustainable development.
The author believes that the observance of the principles of sustainable development will bring great benefits
to the country and its population, and will also play an important role in creating the satisfaction of tourists
and their further interest. However, its implementation needs to solve many issues.
Description
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Keywords
Citation
IX International Scientific Conference: "Challenges of Globalization in Economics and Business", Proceedings , Tbilisi, 2024, pp. 297-302