About the importance of brand as a system

dc.contributor.authorSeturi, Maia
dc.contributor.authorUrotadze, Ekaterine
dc.descriptionBusiness Press News, 14 november. (2014). Ten Oldest Georgian Brands. Retrieved from http://ww.bpn.ge/biznesi/7514-athi-udzvelesi-qarthuli-brendi.html?lang=ka-GE Doyle P., & Stern P., (2007). Marketing Management and Strategy. Piter, Sankt Peterburg, 4th edition, (translate in Russion) Kotler, P., & Armstrong, G. Principles of Marketing (14thed.). Translate in Georgian. (2015). Tbilisi, Sulakauri Publishing. Kotler, P., & Keller, K.L. (2012). Marketing Management (14thed.). Boston. Prentice Hall, Pearson. Kotler, P., & Pfertch, W. (2007). B2B Brand Management. In Russion. Sankt Peterburg. Vershina. National Statistics Office of Georgia, Agriculture, Environment and Food safety (2016). Retrieved from http://www.geostat.ge/?action=page&p_id=427&lang=geo Official web page of company "Barambo". About Barambo. http://www.barambo.ge/en/about Official web page of company Teliani Valley. History. http://www.telianivalley.com/ Sakpatenti (The National Intellectual Property Center of Georgia). (2013). Mineral Water “Borjomi”. http://www.sakpatenti.org.ge/index.php?lang_id=GEO&sec_id=332 Seturi M. (2016. a). Some Aspects of Successful Brand (at Tbilisi consumer’s market). Book of Abstracts of the 4rd Business Systems Laboratory International Symposium:“Governing Business Systems”. Vilnius, Lithuania, August 24-26, 2016, http://bslab-symposium.net/. https://www.researchgate.net/publication/325710282_Some_Aspects_of_Successful_Brand_at_Tbilisi_consumer's_market Seturi M.(2016. b). Brands awareness and image (at Tbilisi consumer’s market). Book of Abstracts of the International Scientific Symposium:“Economics, Business & Finance”. (Iris-Alkona). Jurmala, Latvia. July 5-9, 2016. http://irissymposium.wixsite.com/alkona/proceedings; https://www.researchgate.net/publication/325675932_Brands_awareness_and_image_at_Tbilisi_consumer's_market Todua, N., & Urotadze, E. (2013). Principles of Marketing Research, Textbook, Iv. Javakhishvili Tbilisi State University, Tbilisien_US
dc.description.abstractMarketing system contains various sub-systems and elements. Their combined and thoughtful use makes it possible to achieve effective results in the competitive market. A big diversity of goods is represented on the market today. One of the most actual topics in the marketing’s theory and practice is the matter of the brands ruling. There are many opinions related to this. According to the one of the most popular point of view, brand success is not provided only by its trademark, but it has to pass certain levels. The key point in the Brand’s success is held by creating its positive image and ensuring its awareness. The image of the brand emerges by the psychological satisfaction of the buyer.en_US
dc.identifier.citationWOSC Congress: „Science with and for Society: Contributions of Cybernetics and Systems“. Sapienza University of Rome, Italy. January 2017. pp.1-3en_US
dc.publisherWorld Organisation of Systems and Cybernetics (WOSC)en_US
dc.subjectBrand, Branding, Brand image, Marketing Researchen_US
dc.titleAbout the importance of brand as a systemen_US
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