ქართული სოციალური რეკლამა
Loading...
Date
2011
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
მერიდიანი
Abstract
This paper explores the Georgian social advertisements, as a
powerful weapon for the impact on the society. The main aim of the
social advertisement is to motivate people to make some actions. We are
discussing historical, political and cultural aspects in the process of using
of social advertisement. There are presented some data from the Soviet
social reality and foreign experience and they are also compared with
modern Georgian items.
The different classification signs are shown as well:
Content based.
Areas of spread.
Linguistic features.
All of the issues are divided into some subgroups.
Description
https://geohistory.humanities.tsu.ge/ge/procedings/83-shromebi/138-shromebi-1.html
Keywords
რეკლამა, პროპაგანდა, სოციალისტური რეალიზმი
Citation
ივანე ჯავახიშვილის სახელობის თბილისის სახელმწიფო უნივერსიტეტის საქართველოს ისტორიის ინსტიტუტის შრომები, I, თბილისი, 2011, გვ. 284-296 / Ivane Javakhishvili Tbilisi State University Institute of Georgian History Proceedings, I, Tbilisi, 2011, pp. 284-296