Development of innovations in tourism and hotel business
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Date
2019
Journal Title
Journal ISSN
Volume Title
Publisher
Georgian Technical University Publishing House
Abstract
The paper deals with the development of innovations and application of its mechanisms in
tourism and hotel management, which is one of the pressing issues of scientific study of
contemporary business. The author suggests the classification of the system of innovations in hotel
management and provides analysis of relationship between the concepts of innovations and
characteristics of hotel business.
Based on the study of successful innovations, the paper identifies some innovations, which allow
the hotels of different size, including small and medium guesthouses, to become competitive even
with relatively modest resources. From this perspective, the author sees the relevance of applying
such marketing and product innovations in hotel management like lean production, which is based
on loyalty and satisfaction of consumers and is already tested and successful innovative concept in
other sectors.
Description
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Keywords
Citation
International Scientific Conference “Globalization and Current Challenges in Business”, 2019