The gig economy: new opportunities for the digital transformation of companies
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Date
2024
Authors
Journal Title
Journal ISSN
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Publisher
Ivane Javakhishvili Tbilisi State University Press
Abstract
The work is devoted to the study of the gig economy, an important part of the digital economy, which is
based on the transition to an atypical form of employment as a result of digital transformation. The inclusion
of gig workers in the company's labor resources is already a popular practice.
The increase in the number of gig workers worldwide and in Georgia has many reasons, including the
COVID-19 pandemic, which has become a driving force for business transformation, economic benefits for
the employer, etc.; special attention is paid to the transformation of the company's business models, taking
into account the opportunities and risks of the gig economy for companies when switching to remote work.
A model of digital transformation of the company is proposed that includes gig workers, which reduces
the level of uncertainty for companies and, accordingly, the impact of the variability of the digital environment.
Description
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online-gig-work-enabled-by digital-platforms. – ნახვის დრო : 2.09.2024.
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Keywords
Citation
IX International Scientific Conference: "Challenges of Globalization in Economics and Business", Proceedings , Tbilisi, 2024, pp. 99-102