Browsing by Author "Urotadze, Ekaterine"
Now showing 1 - 7 of 7
Results Per Page
Sort Options
Item About the importance of brand as a system(World Organisation of Systems and Cybernetics (WOSC), 2017) Seturi, Maia; Urotadze, EkaterineMarketing system contains various sub-systems and elements. Their combined and thoughtful use makes it possible to achieve effective results in the competitive market. A big diversity of goods is represented on the market today. One of the most actual topics in the marketing’s theory and practice is the matter of the brands ruling. There are many opinions related to this. According to the one of the most popular point of view, brand success is not provided only by its trademark, but it has to pass certain levels. The key point in the Brand’s success is held by creating its positive image and ensuring its awareness. The image of the brand emerges by the psychological satisfaction of the buyer.Item About the importance of brand as a system(Taylor & Francis Group, by Routledge., 2018) Seturi, Maia; Urotadze, EkaterineSuccess of produced products on the market can be assessed with its sales figures (indicator). Sales growth is impossible, if users do not have information about the company's products (brands) on their characteristics and advantages. The proper management of brand is very important for modern companies. Brand is presented as a complex system of interconnected elements. It is very important for our country, Georgian products to be presented not only in the domestic market, but also to increase its exports. Significant place in the country's total export is held by Georgian wine, mineral water, alcoholic beverages, carbonated soft (nonalcoholic) drinks and etc… (National Statistics Office of Georgia, 2016). It should be noted that branding was applied in Georgia in certain form in the past as well. There existed lots of Georgian-made consumer products, which had the benefits from their high reputations between consumers not only in Georgia, but also in abroad (Ten Oldest Georgian Brands). The tasks of this research was: to determine consumer evaluations at Tbilisi (the capital of Georgia) consumers market about Georgian brands; to find out the attitude of consumers to the advantages of Georgian brands. Based on the results of the research to determine weaknesses which prevent Georgian brands from success. In the conclusive part of the work are given research results, conclusions and some recommendations.Item Development trends of big data in modern industries(Ivane Javakhishvili Tbilisi State University Press, 2023) Jashi, Charita; Urotadze, EkaterineToday Big Data is an important and valuable resource worldwide. It is difficult to find a single area of public life that does not depend on fast and reliable data transfer. The dimension of big data covers many aspects, starting from the technological base to the set of economic and business models. The potential of big data in the field of marketing is tremendous, the usage of electronic technologies allows companies to analyze consumer behavior, clearly determine which marketing efforts are successful in order to implement an effective marketing strategy. Many researches approved, that Big data and analytics changing the landscape of various industries. Numerous studies and publications have been provided on this highly relevant issue. The aim of the paper is to discuss the development stages of big data, to explore some views of professionals and Big Data`s specific in many industries. The article is based on numerous scientific works and electronic resources. The paper also discusses regarding managing of Covid-19 pandemic and its consequencesItem Effect of perception of smart tourism technologies on Georgian tourist destinations loyalty(Ivane Javakhishvili Tbilisi State University Press, 2021) Todua, Nugzar; Urotadze, EkaterineThe article explores the role of smart tourism technologies in the modern tourism business. The main determinants of smart travel technologies in the paper are informativeness, accessibility, interactivity, personalization and security. Based on the conducted marketing research, the assessments of the levels of smart tourism technologies offered by the Georgian destinations have been established. Using regression analysis, statistically significant values are obtained that reflect the impact of informativeness, accessibility, interactivity, personalization and security on the perception of smart tourism technologies, as well as the impact of perception of smart tourism technologies on Georgian tourist destinations loyalty.Item The impact of internet marketing on consumer buying behavior(Ivane Javakhishvili Tbilisi State University Press, 2018) Urotadze, EkaterineThe paper shows that, recently, the growth in the quantity of Internet consumers is characterized by high rates both in the world and in Georgia, which leads to a change in consumer behavior. For studying the consumer behavior connected with internet marketing,is conducted a marketing research. Identified the main trends of activity and inclusion of consumers in the Internet space. There are established online buying frequencies and their impact on purchasing behavior. THE paper studies the influence of Internet advertising on consumer behavior, as well as the reliability to Georgian and foreign websites. In the article is evaluated internet marketing activities of the companies, operating on Georgian market, the level of Internet marketing development in Georgia and the impact of sources of internet information on consumers. The work analyzes internet purchase associations and priorities of action for improving Internet marketing by Georgian companies.Item The influence of social media marketing on consumer satisfaction in tourism industry(Ivane Javakhishvili Tbilisi State University Press, 2019) Urotadze, EkaterineThe article shows the role of social networks in the tourism business. There is Emphasized the importance of developing and implementing the right media marketing policy for companies in the Georgian tourism industry. Based on the study, were identified levels of consumers satisfaction with the activities of travel companies in social networks. Analysis of variance gives statistically significant values that reflect the attitude of Georgian consumers to the actions of social media by tourists companies. The article illustrates also the impact of consumer satisfaction about activity on social networks provided by tourist companies on their purchasing behavior.Item Some opinions about sustainable development and tourism (case of Georgia)(КНЕУ. SHEE “Kyiv National Economic University named after Vadym Hetman”, 2020) Seturi, Maia; Urotadze, EkaterineSustainable development is a very important topic for tourism. In its essence, travel and tourism are related to the well-being of people and are a manifestation of their quality of life. The increase in the number of tourists for the recipient country has a number of positive effects, but there are also a number of threats and risks.Therefore, together with the increase in the number of tourists, it is necessary for the country to strengthen its activities in terms of protection of the natural environment, protection of historical and cultural sites. A major role should play the government of the country and its policies, society, enterprises and organizations of the tourism and hospitality sector in this endeavor.